Automotive Advertising Agencies Drop traditional media in favor of social networks by consumers

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Wisdom of the old school customer "always right" is often taken as part of advertising agencies and auto dealers car listening claimed to speak "with" customers instead. Hardcopy tactics were built on this assumption may have sold vehicles in the past, but with the advent of the Internet and social networking media - not so much!

Today, car buyers without going through the galleries of real and virtual concession for the development of other online formatsInformation resources. Auto dealers are replaced by consumers in the development phase of their buying cycle who trusted friends turn to social networking communities. These groups, such as consumers willing to share their experiences online to buy a car before, during and after the sale and customers can offer much more transparent and relevant than any automotive dealer service itself, real or imaginary.

The scope and frequency of planned improvementsAdvertising campaign of the car can be swept away vending machine with a simple click of a mouse can get through a car buyers the information they need to buy a car without listening to a sales call to serve. The solution for advertising agencies car in question, a shrinking economy and a consolidation of the automotive industry is clear - if you can not beat them, join them.

Social Networking on the World Wide Web is an extension of wisdom also held thatPeople like doing business with people they love. The social part of this growing phenomenon of online marketing is based on trust in friends is part of human nature that has survived the Internet Super Highway. Network refers to the value of word of mouth advertising, which provides a single message, a sphere of influence, the limit used to be friends and relatives nearby. The Internet is now distributing the same message on viral channels like YouTube, MySpace,LinkedIn, Facebook, Bebo, Twitter and others too numerous to be listed, which are growing exponentially.

Automotive advertising agencies are challenged to monetize social networks with mixed results, mainly because they tried to print and apply best practices from previous experience in traditional media such as radio, television. Originally it was thought that the adjustment is not the same messages that have worked in traditional media to detail in writing of social rightsNetworks. Who has made the use of banner ads on the back side of the machine connected to a call or invitation for the customer, or visit the dealer in the real world receive the necessary information on the WAS ball low price or payment Proposed Often, but rarely reliable. These banners are annoying, as easily by members of the community, which has seen him play no decision avoided. However, the data do / do not give the impression, add the remainingAuto Dealers Top of mind awareness with car buyers, even if sometimes the impression has been polluted by the intrusion of the dealer community of friends.

If the ROI does not meet the expectations of the banner, advertising agencies tried automotive communities for customers to register their motor vehicle dealers as members of the front to enter. dealers were quickly discovered that the wolves in sheep's clothing, and were the unwritten rules ofthe label of these social networking sites in the Community with his tail between his legs to notice.

Automotive advertising agencies have since learned that the elements of human nature that drives word of mouth are fragile and they need to survive in a community social networking transparent. As often happens, the solution was provided by the development of technologies that have matured to the Internet as a marketing tool.

One of theseRonsmap.com solution offers a game changing platform marketing customers based on proprietary applications, including generation vBack SellersVantage and Intelli-Lead with intelligence and market research of consumers now car dealers is not available. vBack is an engine of social media on the vehicle to ronsmap comments and chains of auto dealership marketing and Web site related to a function, the function is integrated Ask-a-Friend/Tell-a-Friend viral messages developedVictims through social networking communities and trusts that the client belongs. In addition, comments to friends was requested by the client Intelli-party lead to their implementation, which also collects data on comparable vehicles SellersVantage dealer's inventory for the client's taste and related products in real-time prices and competitive dealer inventory posted onInternet. This information was from the social networking community by the customer - not the car dealer - an anonymous donor, while the dealer almost unlimited access was added to the members.

This type of marketing C2C versus B2C marketing out ronsmap hour day is unique and promises to make driving growing advertising agencies that online media. traditional mediais always an integral part of any marketing plan is offered as a whole, but access to messaging viral exploit the channels of consumption-oriented social networking, the best way for the budget challenged dealers sell more for less. After all, who are friends!