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Automotive advertising agencies are required to offer more for less to the automotive industry and the consolidation of the Internet today has provided them with the media and modalities of it. The price-conscious consumers are firmly in the driver's seat on the road to Super Internet and dealers have their marketing messages to their online showroom, to excite their brick and mortar institutions compared to their attention. More precisely, they follow their clientsWorld Wide Web, hoping that their old customers and she is there waiting to find.
The days of messages difficult retail of traditional media like radio, television and newspapers, banner ads and traders to promote websites of all dealers are concentrated numbered days. car buyers are now allowed on search engines to filter messages dealer for information on finding the exact new or used vehicle. Furthermore, social networksOnline communities are friends to choose their support and advice to help customers to buy cars and buy what the dealer must be collected from. After what are friends!
New Consumer is the source of information to process on the Internet to help them in their car-buying does not replace the need for agencies of automotive advertising in the retail automotive industry, but it certainly has changed roles in the IT industry and how that use should toearn their commission. The first adjustment, automotive advertising agency needs a business model, which can be seen in his not having used the services of production to take profits in their internal radio, TV and print can not be longer taken into care from car dealer and their customers. Lower sales volume and profit margins on the demand side of the table car dealer best return on investment for every dollar, so these services are still needed for the marketing of digital productsCampaign materials production line must remain price competitive, be part of an earlier, with the development of new online resources, a car dealership has access.
The agency has yet to market to bid for creativity, relevance to the target group and to define the objective would be more receptive to these Web Idea, but once again the World Wide has changed, learn the rules and agencies automotive advertising what they are and have to follow them. TopAwareness spirit is still around for the automotive industry uses advertising to understand that is not the time buying cycle for everyone in the street, Super Internet and therefore consistent you have to install on multiple channels to the short list, if the customer has is buying a vehicle. The diversification of various sizes and frequency of the message is intended for qualified buyers, but new methods, means and skills toLabour did change.
Networking and related products and sales it was an integral part of internal sales to dealers since the first vehicle was sold, but not only had little to do with traditional advertising - to "Well, that is. Social networks and Internet media channels pushed to support, is now a primary target for automotive advertising agencies. Word of mouth has increased exponentiallyViral messages on social networking with consumer reviews minds travel as a machine with these online communities of friends to make their experience buying a car, during and after the cycle of purchase of shares.
Attempts by the automotive advertising on these social networks outside through banner advertisements or wolves as sheep skin soon attempt to break into a network of friends were rejected by a large majority. States with a value of eachthe opinions of others and shared their experiences on a used car dealer himself or his agency, automotive advertising.
Make Money with Social Networking was a challenge, but to integrate new technologies, marketing channels which established the social network of the Interior, the solution provided. ronsmap, for example, is a platform game that changes the consumer-centric online marketing survey that includes a social networking engine display on its website and all municipal vehiclesthis topic from participating car dealers. The application provides a vBack Ask-a-Friend / Tell a Friend feature, soliciting comments from friends on social networks, online car buyers that trust. These influences a role as agents of the dealership - unwittingly - in the direction of a friend of advertising allowed in the vehicle outside the market in C2C Marketing vs. B2C Marketing is the key to the monetizationronsmap and social networking is a new technology for the release of Internet Super Highway, which is based this new channel is opened for automobile dealers.
Ronsmap also increases the value of social networks within results generated by storing information about application SellersVantage their crops. In addition to the expected name, IP address and requests for new vehicle information Intelli-Leads They Are the decisions and preferences for online purchase of vehiclesOpening car shoppers and observations about the online network of friends gathered. These drivers allow more operators to rely on the needs of their potential customers before opening negotiations with them. It follows that the consumer provided a selection of vehicles most relevant and transparent is in response to their initial request and the retailer a competitive advantage, to quote the best price for the best vehicle for the consumer. This is a win-win scenario, which increasesClose relationships and profits for ATM, while offering the advantage of the consumer information and recommendations, who collected his experience of cars online at low cost.
Internet is far superior to the traditional media in many levels and social networks is that one of the ultimate reasons. Average automotive advertisers must be prepared to marketing is also available to customers through social. You also need more tips on search engines,SEO, Search Engine Marketing, SEM and banners investment or transparent and relevant web projects. Search engines are the key to understanding the Internet and algorithms, the Agency, the rules of the road along the Internet highway, the controls are the responsibility of automotive advertising.
Google, for example, has clearly shown that the load on the video against copying or other means of digital online marketing. Today, InternetConsumers has grown TV shows and the explosive growth of YouTube, that their preference for movies over the World Wide Web has had its day. A seller who has listened to Google and its subsidiary YouTube Technologies SISTER Carlot with their video platform. Sister is able to take pictures and vehicle information on the existing site displayed a car dealership and turn them into videos produced by professionals.
More importantly, their videos in full in the index positionMulti-layer system for interactive and more transparent for online car buyers. These videos are published on the merchant's website as advertising space, the third ATM is connected. They are also guided by a special API on YouTube with each URL that the range and frequency of stock dealers and marketing messages - a tried and tested formula for success in the automotive industry apply to traditional advertisingAdvertising on the Internet.
Automotive advertising agencies are not reinventing the wheel, extending their reach and frequency consistent messages through multiple channels through the use of social networks to access or manipulate search engine algorithms. They are easy to use proven and established wisdom of advertising and industry best practices, changing a car with only one constant -!
About Blog For more than 20 years AM has built a reputation for being the prime source of news, insight and best practice information for senior executives in the UK automotive retail sector. AM-online | Automotive Management | Automotive Industry News. https://www.feedspot.com/?followfeedid=4762066
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