Image : http://www.flickr.com
After twenty-five years as CEO and main dealers, advertising, followed by 10 years as president of a national network of independent car, I am a professed car guy. But my definition of my career choice and professional identity has been irrevocably changed by technology than a paradigm shift in the powers of the state motor vehicle retail applied at various levels. Fortunately, the changes were for the better for those whoto embrace those who improve it, what was, and with the vision of what could / should be allowed if the technology is to integrate ancient wisdom school of the new world of possibilities.
I recognized that technology could have an impact on the automotive retail industry, if I with the computer controlled processes and specialized software to improve internal communication starts at my dealership. Supported hardware efficiency allows advanced DMS applicationsallows the management of our real-time P & L coupled with CRM, to optimize inventory management systems and specific tools, processes integrated in all departments for the return on many levels suggested that the role of technology could have on the future of the company.
When I use the transition of the advertising industry automobile automotive retail, I got my confidence in the technology-led process with me. I developed an internal communication network of distribution /play between the management and monitoring services that I enjoyed at my local dealership. I was surprised the universal character could be used if advertising for the daily operations of my agency, automotive. Then came the technology of the Internet has exponentially increased the power of the computer I learned to use.
I immediately changed my position on internal server resources more efficiently in line with the benefits of redundancyData storage security and, of course, the simple remote access from anywhere in the world wide web. The bulb is gone, when I recognized the influence to improve remote systems with different products, services and ability to link to my offer for clients in my car dealer. Honestly, at this point I was still focused on the use of computers and related technologies - including via the Internet - for my business. I managed for seven years with the certainty that I was aheadthe curve of technology, until I realized that I did not and I would or could be.
Technology is a mobile platform, which must constantly evolve to new challenges together as readers of human nature to seek the path of least resistance in life and on the market. Consequently, the Internet has created an explosive growth of resources and leverage on dealers and consumers. Changes in engine technology that have affected the automotive industry, the most detailedconsumer acceptance of virtual dealerships car on the Internet vs. brick and mortar structures Super least efficient in the corridor of the car.
Online shoppers now account for 93% of drivers who prefer the dealerships and automotive advertising agency marketing messages to their self-service - real or imagined, is the real and the virtual world - to get to today, the information necessary Select a new or used car dealership andYou want to buy. The impact on distribution systems skills set and resources, and car dealers who want to remain competitive has created new opportunities for some and for many unforeseen difficulties.
Internet and technology has leveled the playing field for small, independent dealers to compete with larger and better-funded operations. The installation of several million dollars to six figures per month advertising budget that the dealer groups to large sizedominate the traditional media and recognition from the community had on efficiency and cost reductions to offset the showroom and Internet sales, processes, complemented by a much smaller plants anchored in the real world deals with Fewer staff and inventory. virtual exhibition rooms can be built and operated to manage for a few thousand dollars per month compared to debt service and monthly operating costs and maintain a brick and mortar structures, can easily reach six figures. The obvious savings inThe costs and exposure to the consumer that will be passed on to whether to purchase a vehicle application. The effect is that car dealers have facilities trickledown should ask more for less, not only spending cuts in her, but her motor vehicle agency in the form of reduced fares and advertising budgets to maintain the bottom line .
Fortunately, forward thinking automotive advertising agencies can be done to achieve similar savingsmarketing messages about new media in a variety of new opportunities in the Internet Super Highway. traditional media like radio, television and newspapers showed the formulas, the results that count in the control on the scope, frequency, cost per item, the cost per impression, etc., to maximize return on investment Fortunately, most of the philosophies same Internet marketing can be applied, however, the rules of the road, the Internet Super Highway are very different in the real world and, in someCases, draw opposite conclusions, with different results.
For example, social networking is not a new phenomenon because it is based on the fact that humans are social animals. Sell to friends, neighbors, family and personal sphere of influence has always been an integral part of every professional sales process, however, the Internet and its applications, efficacy and challenges are being created. Efficiency gains are highlighted by the explosive growthSocial networking sites like Face Book, Twitter, MySpace and Internet access on blogs and personal websites. The challenges are less obvious but equally important, because one mistake that the impact of a sale or a small group of trusted friends to serve more and more on the World Wide Web is distributed viral millions of potential customers.
Applications can isolate the car dealers make mistakes, to be developed in social mediathe scope for those who apply. DealerMouth.Com, for example, is a new application that a car dealer, so that their sales staff can develop their websites on the market in the past, current customers and content of pending centralized dashboard monitor before it goes to the Internet. The dealer receives the various sites and links to resources on their personal information, such as inventory and equipment related to marketing, while managing and monitoringActivities of sales staff to ensure that set out guidelines for their content and restrict the use of social networking sites for businesses. Site Analytics additional are available to compare to sharing a series of activities on the site to share best practices among employees Develop and monitor educational meeting processes of Make-A-side return on investment measure made by the licensee's Social networking activities . Monetizing social networksthe challenge of the day, and applications such as dealer Mouth are an easy solution to address both convenient and easily adaptable to delivery employees or operations solid.
Debt and the monetization of social networking on the dealership staff is also available via Internet technology solutions designed to change how auto play Buy / Sell Research Portal - ronsmap.com. ronsmap is to maximize consumers and car dealers as market leader with IntelligentROI dealer, engaging consumers through social networks, while allowing consumers to choose more efficient and the vehicle dealer that serves their needs.
Search Engine Fatigue is a phenomenon that is created by the long list of individual vehicles, which are presented by search engines - Google, MSN, Yahoo, etc. - but also portals third classical marketing inventory cars - as AutoTrader.Com, Vehix . com, Edmonds.Com, etc. - afterUse filters for keywords are entered online by the buyer. ronsmap like Google Maps with Geo-targeting set, which identifies all vehicles for sale in concentric circles of the state of online shoppers with the IP address of your computer. instead of individual vehicles on the vertical sides in order of priority by selective positions of reward or SEO techniques reinforced aggregates ronsmap retailer, all appliedVehicle for sale on the Internet on a horizontal menu with listings of vehicles from the data on participation in car dealerships and direct by owner listings for the sale of Their Own semantics and ontology extraction integrated indexing works as a search engine, Google Mini, which is only on new and used vehicles. The result is a level playing field for all dealers and private sellers that allows consumers to find, select and, Compare new and used vehicles of any make and model of selling a certain radius of your home or office.
ronsmap even more unique features, has integrated social networking features that consumers seek the views of their online friends to help you make a purchase decision. Your vBack demand pushes the information to the vehicle buyer chooses ronsmap directly to their personal social networking community. In addition toVoice of the community that the message is generated, Google has learned to look for real-time news social media in their search algorithms load relevance with their customers that extends also to improve the listing broker for any reference The World Wide Web 'back-end analysis for the site, which is available for car dealers announcement of a social networking profile of online shoppers, as well as real coefficients Associated with virusNews vBack quantify the return on investment by the retailer through social networking activities expanded ronsmap not provided. The scope and frequency of updating news of these applications provide online merchants to extend the integrated fingerprint and developed the shopping experience for consumers in a win-win scenario, previously unavailable, then improve the Internet, and this Standing in a technology context. Great importance of this article, the whole process is builton the proven quality of human nature, that the Internet survived.
Use the resources required to sell more cars for less money, less staff and resources dedicated Could Be better with time can not come in. Automotive Advertising Agencies using these advanced technologies in order to share accommodation to the consumer pull-push / s in Internet compared to Old World Push / Pull marketing methods are already on the market pickup. If the market isBack - and will - it is these organizations can best serve their customers through their car dealer with a tech support supplied by the social nature of man to maximize return on investment clients of concession.
No comments:
Post a Comment